The Brazilian market

 

If you are interested in accessing the Brazilian market, rely on Tema’s expert knowledge of market conditions and media landscapes.

With a population of over 10 million, the city of São Paulo alone offers many outstanding advertising opportunities with great potential. Successful mass media communication includes the Internet and massive direct mail campaigns. Depending on your product and target group, great success can also be achieved on other platforms, such metro rail mural ads, in-store sales promotions, and shopping mall billboard campaigns.

No matter what your budget is, or what type of business you want to promote, we at Tema are here to navigate you successfully through the many astounding marketing and advertising opportunities and to find the right avenues for you, which generate the results you are looking for.

Brazil, with the second fastest growing economy in Lain America, is in many ways very similar to the USA with regards to its history facts and timeline, but different heritage, and climate. As one of Latin America’s most fascinating melting pots, many different cultures blend together, consisting of an impressive mix of Dutch, French, German, Polish, Italian, Spanish and Portuguese immigrants. Together with the African-Brazilian and Native-Indian influence, the country prides itself in one exuberant culture, the Brazilian culture.

Just as diverse as the people, is the media landscape in Brazil. For example, it is not unusual to have 250 outdoor billboards set up by advertisers every other week in an area with a population of only 200.000 in the Southeast, and to face a complete lack of media in the North and some areas of the Northeast. Here, the most effective way of advertising is still the car mega phone or an endless jingle playing from the roof tops.

On the other hand, there is the powerful Brazilian media industry with an immense quantity of over 5,200 print publications, including dailies, weeklies and monthly publications, a dozen of TV broadcasting companies, 388 spot TV companies and 3,400 radio stations.